Help / Google Ads Conversions
Google Ads Conversions
Report sales from your web form to Google Ads so it learns which ads actually bring in sales.
Why does this feature exist?
Someone clicks your Google ad, fills out a form on your site, and becomes a customer weeks later. Google doesn’t know about this sale; it only sees the form submission. Google Ads Conversions reports the sale back to Google retroactively, so Google learns which keyword and which ad actually make money.
This method is called an offline conversion.
How does it work?
- A visitor clicks your Google ad. The URL automatically contains a gclid (click ID).
- The Web Form on your site captures this gclid and stores it with the lead.
- When the lead becomes a customer or a quote is accepted, the CRM sends the gclid to Google, saying “This click turned into a sale.”
Google Ads integration page
When is a notification sent? (Triggers)
- When a form is submitted
- When a lead becomes a customer
- When a deal reaches a specific stage
- When a quote is accepted
For each trigger, you select a conversion action in Google.
Setup
- Open All Integrations → Google Ads.
- Sign in with your Google account and connect your Ads account.
- You must have already created a conversion action in Google Ads (Goals → Conversions). On the CRM page, map these actions to the triggers.
- Enter the currency (TRY) and the default value.
- Click Test Connection.
- In the first few days, turn on Validate only mode. In this mode Google checks the data but doesn’t record it. If there are no errors, turn the mode off and enable real sending.
Trigger-to-conversion mapping