Ad Analytics
See how many people messaged from each ad, how many were registered and how many became customers. Check what your ad budget returns.
What is this report for?
When you run ads, the real question is: “Did the money I spent turn into sales?” Ad Analytics answers it. For each ad it shows:
- How many people started a chat or filled out a form
- How many of them were saved as contacts in the CRM
- How many became customers
This way you find the ad that actually brings in sales, not just the one that gets many clicks.
Path: Left menu → Reports → Ad Analytics
Works without connecting an ad account
The report works even if you haven’t connected your Meta ad account. Ads are recognized by their images and headlines. If you like, click the pencil icon next to an ad and give it a meaningful name (“Summer Campaign - Video”).
If you connect the account, you also see:
- Campaign names
- Amount spent
- Cost per chat
To connect, follow the Meta Ads step on the All Integrations page.
Reading the screen
Period selection
Select the period at the top: Last 7 days, Last 30 days, Last 90 days, This month, Last month or a Custom date range.
Filters
You can narrow down by channel (WhatsApp, Instagram, Messenger, etc.), campaign or the search box.
Summary cards
The 4 cards at the top give the total chat, registration and customer counts.
Funnel chart
Shows a three-step path:
Chat/Lead → Contact record → Customer
You see how many people remain at each step. The step with a big drop is where you need to improve.
Trend and channel breakdown
Shows change over time and how much came from each channel.
Ad table
Each ad’s chat, registration and customer counts are listed one under another. You can see the best and worst performers.
Recent ad chats
The last 15 chats that came from ads. By reading real examples, you can understand what your audience wants.